B.Bus, MBA, DACE, IHRP-CP, Gallup Certified Strengths Coach
Serena is a strong advocate for strategic branding and people development, working closely with HR and business leaders across various industries to improve their organisational brand experience and service culture, primarily through their people. Serena oversees the training curriculum and courseware development initiatives at Imageworks, keeping all materials and methodologies relevant through constant research, product enhancement, facilitation improvements and team alignment.
By virtue of her wealth of experience in sales, marketing, business development and human resource management, with some 20 years in senior management, she is able to help clients review their learning and development strategies to contribute effectively to business growth. Prior to joining Imageworks, Serena was a Consulting Lead at FT Consulting, helping to put some of Singapore’s favourite home-grown brands on the global map, and General Manager of Singapore Press Holdings’ Magazines unit, launching and growing the country’s most popular lifestyle publications in collaboration with major advertisers and creative agencies. As Department Manager at DKSH, she also managed many FMCG and retail brands.
Serena is a versatile, extroverted and all-rounded team player with a knack for fostering good relations, among colleagues, clients, trainees and other stakeholders.