You represent the face of your organisation to your customers, vendors and key stakeholders.

Do you look, communicate and conduct business like your industry’s best representatives?

How can you equip yourself for better personal empowerment and corporate excellence?

Appearance, Actions, Attitudes

Imageworks Branding Through People® breathes life into your brand through your image and etiquette. We deliver practical training solutions that help you to project greater professional presence and a credible impression through your 3As – Appearance, Actions and Attitude.

Managing one’s image is a dynamic process. Through our highly interactive and engaging training courses, we help our learners acquire valuable life skills to adapt and evolve their professional image. The bottom line? Greater confidence, influence and executive presence for the individual, and a more effective branding through people service culture for the organisation.

Professional Image Workshop for Personal Branding and Executive Presence
COURSE OUTLINE FOR 2-DAY TRAINING PROGRAMME

EVALUATE SELF AND IDENTIFY PERCEPTION GAPS TO ENHANCE PROFESSIONALISM

1. Recognise the importance of professional image and projecting a good first impression

  • Realise the power of perception
  • Understand the importance of first impressions and maintaining a professional image

2. Demonstrate professionalism through the 3As of Appearance, Actions and Attitudes to narrow perception gaps and provide a favourable brand experience

  • Review your personal appearance, actions & attitude
  • Narrow perception gaps between your image & your organisation’s identity for brand & image consistency

UNDERSTAND CUSTOMER EXPECTATIONS AND COMMUNICATE EFFECTIVELY WITH OTHERS

3. Communicate effectively through different platforms and organisational resources to interact with identified customers and meet their needs and expectations

  • Examine various customer touch-points that contribute to the total customer experience

4. Apply etiquette principles to convey thoughtfulness and respond with diplomacy under different settings and situations

  • Uncover potential blind spots to become more personable to win the hearts of customers & colleagues
  • Apply the golden principles for good etiquette & adapt to cultural differences & situational challenges
  • Convey thoughtfulness, communicate with tact & diplomacy, and connect positively through social graces
  • Exude greater professional presence, charisma & influence through your actions

5. Adapt dressing principles in colour, prints, fabric, style and accessories to project a consistently professional image

  • Define the global professional image & how people in your industry should dress
  • Dress right, dress smart with the Imageworks’ Flexi-Dress™ Guide to present yourself well in every situation
  • Adapt your image and develop your overall appearance through colour, prints, fabric, style & accessories

6. Enhance personal grooming from top-to-toe to look appropriate in different situations

  • Face forward with confidence with an appropriate skincare, make-up & hairstyle routine
  • Assess your top-to-toe image consistency by applying a 3-point Image Reality Check

7. Engage through conversational small talk and effective communication techniques to connect positively with others

  • Learn the principles of effective communication
  • Choose magic and avoid tragic words & topics
  • Practise the art of conversations to build rapport with customers & colleagues

8. Project poise, confidence and presence through dynamic body language expressions

  • Manage your verbal, vocal and visual communication messages
  • Optimise body language expressions including spatial & facial communication and poise & bearing for positive self-projection

GO-THE-EXTRA MILE FOR SERVICE AND SEEK IMPROVEMENTS TO EXCEED EXPECTATIONS

9. Go-the-extra-mile for service & seek improvements to address customer concerns & exceed expectations

10. Uphold service commitment by providing accurate information & maintaining customer confidentiality

TAKE ACTION CHALLENGE – YOUR ACTION PLAN AND INSPIRATION FOR TRANSFORMATION

COURSE FEES

SkillsFuture SG Accredited – Eligible for Training Grant, Absentee Payroll & Use of SkillsFuture Credit

Our Professional Image and Etiquette for Effective Communication training programme is SkillsFuture-accredited and eligible for various training subsidies. The actual fee payable is dependent on the company’s incorporation type in Singapore (SME/non-SME), GST-registration status, and the nationality, age and salary range of training participants.

Participant’s Profile Singapore Citizen
>= 40 years
Singapore Citizen
>= 35 years & earning
<= $2,000 per month
Singapore Citizen
21-39 years /
S’pore PR >= 21 years
Non-Singapore
Citizen/PR
(Foreigner)
Full Course Fee $450.00 $450.00 $450.00 $450.00
Add: 7% GST on Full Course Fee $31.50 $31.50 $31.50 $31.50
Less: SSG Training Grant – $400.00 – $424.00 – $400.00 N.A.
Amount Payable $81.50 $57.50 $81.50 $481.50
Less: Absentee Payroll Subsidy – $120.00 – $120.00 – $120.00 N.A.
Participant’s Profile Singapore Citizen
>= 40 years
Singapore Citizen
>= 35 years & earning
<= $2,000 per month
Singapore Citizen
21-39 years /
S’pore PR >= 21 years
Non-Singapore
Citizen/PR
(Foreigner)
Full Course Fee $450.00 $450.00 $450.00 $450.00
Add: 7% GST on Full Course Fee $31.50 $31.50 $31.50 $31.50
Less: SSG Training Grant – $400.00 – $424.00 – $272.00 N.A.
Amount Payable $81.50 $57.50 $209.50 $481.50
Less: Absentee Payroll Subsidy – $72.00 – $72.00 – $72.00 N.A.
Participant’s Profile Singapore Citizen
>= 40 years
Singapore Citizen
>= 35 years & earning
<= $2,000 per month
Singapore Citizen
21-39 years /
S’pore PR >= 21 years
Non-Singapore
Citizen/PR
(Foreigner)
Full Course Fee $450.00 $450.00 $450.00 $450.00
Add: 7% GST on Full Course Fee $31.50 $31.50 $31.50 $31.50
Less: SSG Training Grant – $400.00 – $424.00 – $272.00 N.A.
Amount Payable $81.50 $57.50 $209.50 $481.50

IN-HOUSE CORPORATE CLASS

If you are planning to organise one or more dedicated training run(s) for your team, here are some considerations you may wish to discuss with us:

  • Class Size – Our recommended minimum class size is 10 participants. If your group is smaller than this, we’d recommend that you consider our open enrolment classes instead. For optimum learning conditions, our classes are typically capped at 20 participants. At times, due to specific learning needs, we can make alternative arrangements. Do let us know what you envision your final team enrolment numbers to be.

  • Participant Profile – What are the primary job functions and age ranges of the training participants? What is the gender distribution of the class? A relatively homogeneous participant profile usually facilitates the discussion of relevant application scenarios and pitching learning at a level that is comfortable for all participants. Yet at times, the benefit of enrolling participants from different backgrounds, e.g. to share best practices across departments or offer team-bonding opportunities, can make learning more purposeful and dynamic.

  • Training Contextualisation – Are there specific concerns that should be emphasised through the training? Are there scenario examples you’d like our trainers to address in class? Let’s discuss contextualisation preferences.

  • Training Venue – Do you plan to hold the training at your organisation’s premises? Or do you require an external training venue?

  • Proposed Schedule – When are you planning to schedule the training run(s)? Are there specific days of the week or month that works better for your team, or black-out dates we should avoid?

OPEN-ENROLMENT PUBLIC CLASS

If you are thinking of enrolling yourself, your colleagues and/or your friends for our open-enrolment public run classes, the following information may come in handy:

  • Company-Sponsored – If you are planning to enrol yourself or your colleagues as company-sponsored training participants, your company can apply for SkillsFuture SG’s Training Grant and Absentee Payroll subsidy through SkillsConnect (SCN). There is no need to tap on personal SkillsFuture Credit to cover the course fees.

  • Self-Sponsored – If you are a Singapore Citizen aged 25 years and above, and have not fully utilised your SkillsFuture Credit (SFC), you can apply to pay for the course fees through SFC. If you are a Singapore Citizen between 21 to 30 years old with a Post-Secondary Education Account (PSEA), you may also apply to pay for your own or your siblings’ course fees through PSEA. Once your registration is processed, we will send you an invoice for your claim of SFC or PSEA, and guide you through the simple administrative process. You do not need to make any payment if you apply to use your SFC or PSEA before the course start date.

  • Workfare Training Support (WTS) – If you are a Singapore Citizen aged 35 years and above, and earn an average gross monthly income of not more than S$2,000, you can enjoy higher training funding of up to 95% of the course fee. You may also qualify for a S$200 Training Commitment Award (TCA) plus additional training allowances upon completion of the training programme.

  • Open Enrolment Dates – Please find our training dates in our online registration form as well as our website footer in the grey bar below. We look forward to welcoming you at an upcoming class!

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PROFESSIONAL IMAGE & ETIQUETTE
FOR EFFECTIVE COMMUNICATION

Course Code: CRS-Q-0037477-RET
Download Brochure
Professional Image Course for Personal Branding and Executive Presence